It's that time of year. The kids are heading into school and it's a big deal, especially if you're a 4-year-old and it's your first day.
It also happens to be a big day of firsts for us too. Yesterday, we had not one but two adverts broadcast into homes all over the country, which for us is pretty monumental. Our specialty has always been content for online but increasingly we're getting to work our magic in Adland.
Don't get us wrong, we love producing content for online. But there's an entirely different type of thrill that hits when your work goes out at prime-time and you know millions of people are watching.
First up, broadcast halfway through Corrie, was our new film 'Every Day' for the NSPCC.
This is a very special one for us. We've been working for the NSPCC for a good old while now (our first million hit video was for them) and it meant a lot to be asked to create the film that would spearhead such an important campaign for them.
The film is based around a day in the life of the charity and its many services, offering the audience a sneak peek at the sorts of work they do to protect children, prevent cruelty and transform lives. Featuring performances by real NSPCC practitioners, each scene depicts a different type of conversation that they might have on any day of the week.
Next up is our second ad in a year for the very lovely people at Explore Learning (you can see the other one here), which aired on the likes of Channel 4 and Sky yesterday. The spot focusses on the moments that matter in a school day, when the pressure's on and pupils have their mettle tested.
We need to say a huge thanks to all of the people who helped us make these films. A particularly special mention to Director of Photography Sebastian Cort, who worked with Danny (NSPCC) and Guy (Explore Learning) to make both films look as splendid as they do.
So yes, quite a day for your friends here at 3angrymen. If you need us we'll be glued to our telly boxes, party poppers and foghorns at the ready.