Telling the story of the NSPCC, this film highlights the true scale and variety of work that the charity does, why they do it and the difference it makes to people's lives.
The concept we developed was a simple but effective one, giving a platform to and championing real staff from throughout the organisation, editing together their contributions to deliver a powerful collective message. This would be the first time that the people who deliver the NSPCC's services would feature front and centre of communications.
Based on auditions with over 90 members of staff, filming took place at nine locations across the UK in fourteen months.
The finished edit was incredibly well received, especially from within the NSPCC and initial plans to house the film solely on the NSPCC's website were expanded to include a broadcast spot on ITV in the week leading up to Christmas 2014, in partnership with Santander.